Culture counts.

Like most worthwhile endeavors, amplifying and nurturing your organization's unique culture takes a deliberate practice. Research tells us that paying attention to workplace culture is the single most important thing you can do to boost the productivity of your team, attract and retain top talent and ensure the ultimate success of your organization.


My colleague Greg Ranstrom and I deliver a process called ‘Culture in Action’. We teach 'Seven Vital Skills' that deepen the best of your company culture, clarifying and catalyzing your values through fast growth and change. 'Culture in Action' surfaces ‘real conversations’: Teams and individuals actually talk about the tough issues impeding advancement, while working challenges in-the-moment. The outcome: Specific actions and strategies for accelerating change, and a deepened connection amongst staff and leadership.


Based on the research of Dr. Brené Brown, Dare to Lead™ is an empirically based courage-building program designed to be facilitated by organizational development professionals.

Brené is a research professor at the University of Houston where she holds the Huffington Foundation – Brené Brown Endowed Chair at The Graduate College of Social Work. She has spent the past two decades studying courage, vulnerability, shame, and empathy, and most recently completed a seven-year study on courageous leadership. Keep Reading

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"I knew I needed help with my business. The surprise: I learned a lot about myself. Ruth guided me with trusting, compassionate hands. The self-knowledge that unfolded helped me to move forward in my business and in my life."

— J.E Bend


Sustain and build upon your best cultural attributes.    

To get an idea of what Culture in Action can do for your team, listen to the words of Dave Naftalin, Director of Operations at Humm Kombucha.